What We're About
Lookwright is a full service design and engineering studio specializing in furniture, home goods, and consumer products. We design and sell our own products and we assist clients in developing and executing their ideas.
Mission Statement
Lookwright makes things happen. Whether it’s our own designs or bringing someone else’s vision into reality, we keep it simple—engineering, prototyping, production, whatever’s needed to get it done. We think ahead, solve problems before they exist, and make sure nothing slows you down.
No wasted moves. No unnecessary steps. Just good work, done right.
Services Include
- Conceptualization
- Parametric 3D CAD modeling
- Photo-realistic rendering
- Design engineering
- Prototyping
- Sourcing
- Detailed technical drawings
- BOM documentation
- Quoting assistance
- Project management
- Production oversight
- Vendor relations
We make execution seamless—handling the details so you can focus on the big picture.
Clients Include
- Architects and designers
- Start-ups and established businesses
- Commercial and residential clients
- Inventors and visionaries
If you’ve got a project worth building—we’re here to help.
The Name Behind The Work
Lookwright (lʊk-raɪt)
Etymology: Derived from Middle English ‘loken’ (‘to see, to behold’) combined with the suffix ‘-wright,’ indicating a skilled craftsman.
Definition: A skilled artisan or designer specializing in creating and refining visual aesthetics and designs.
Inspiration: Rooted in a background rich with blue-collar craftsmanship and union culture, the name ‘Lookwright’ draws from the logos and stickers adorning the toolboxes and vehicles of skilled workers. It’s a nod to all of our mentors & idols who achieved the mastery of craft & machine.
The Experience Behind The Process
Mitch, our founder and principal operator, blends Detroit’s manufacturing heritage with Northern California’s East Bay creative culture, shaping Lookwright’s unique philosophy.
Mitch grew up in and around job sites and his family’s woodshop, always within earshot of machines running and work getting done. His grandfather shaped the most iconic Cadillacs as a wood model maker at GM’s Fisher Body. His dad, a carpenter and woodworker well-known for his attention to detail, would set him up in the corner of home construction sites with a row of nails started in a board—his job was to hammer them in, pry them out, and repeat. Hands-on learning at its purest.
During his most formative years, at his dad’s shop on McNichols & Sherwood in Detroit, he’d be in the mix—watching, learning, and getting whisked around the shop in a five gallon bucket hanging from an I-beam trolley hoist. At the 7 Mile & John R shop, behind Haupert & Parsons Supply Co., he’d hang in the back, watching one of the guys fix whatever a customer brought in that day—early lessons in resourcefulness and having fun with the process.
No matter where he was, he was part of the crew. That inclusion, and the decades of similar experiences that followed, shaped his approach to work: make it easy for the next man. It’s a mindset that defines Lookwright’s process—always thinking ahead, solving problems before they happen, making sure projects move smoothly from start to finish.
The years spent around real work, real tools, and real problem-solving turned into an obsession with precision—whether in the shop or on the screen. That’s what drives every project Lookwright takes on.
