Why Lookwright
We bridge the gap between design intent and real-world fabrication.
Where other studios hand off a concept and hope the fabricator can figure it out, we build with the end in mind. Every part we spec, every vendor we source, every joint we engineer—it’s all designed to be buildable, efficient, and beautiful.
We think ahead, solve before problems arise, and streamline the fabrication process so every material, vendor, and action is purposeful and plays to its strengths.
The result? No wasted time. No wasted budget. Just good design, built right.
Services Include
From concept through production—Lookwright supports every stage of the build:
- Conceptualization
- Parametric 3D CAD modeling
- Photo-realistic rendering
- Design engineering
- Prototyping
- Sourcing
- Detailed technical drawings
- BOM documentation
- Quoting assistance
- Project management
- Production oversight
- Vendor relations
We make execution seamless—handling the details so you can focus on the big picture.
Clients Include
Whether you’re building something bold or refining something essential—Lookwright works with:
- Architects and designers
- Start-ups and established businesses
- Commercial and residential clients
- Inventors and visionaries
- Engineers and product developers
- Fabricators and builders
If you’ve got a project worth building—we’re here to help.
The Name Behind The Work
Lookwright (lʊk-raɪt)
Etymology: Derived from Middle English ‘loken’ (‘to see, to behold’) combined with the suffix ‘-wright,’ indicating a skilled craftsman.
Definition: A skilled artisan or designer specializing in creating and refining visual aesthetics and designs.
Inspiration: Rooted in a background rich with blue-collar craftsmanship and union culture, the name ‘Lookwright’ draws from the logos and stickers that adorned the toolboxes and work trucks of the skilled workers who came before us. It’s a nod to all of our mentors & idols who achieved the mastery of craft & machine.
The Experience Behind The Process
Mitch, our founder and principal operator, blends Detroit’s manufacturing heritage with Northern California’s East Bay creative culture, shaping Lookwright’s unique philosophy.
Mitch grew up in and around job sites and his family’s woodshop, always within earshot of machines running and work getting done. His grandfather shaped some of the most iconic Cadillacs as a wood model maker at GM’s Fisher Body. His dad founded Sherry Building Co. Inc. in Detroit in 1986. A builder, carpenter, and woodworker, he is well-known for his meticulous attention to detail and often brought an endlessly curious Mitch to work from the time he could walk. As a kid, Mitch would be set up in the corner of home construction sites with a row of nails started in a board—his job was to hammer them in, pry them out, and repeat. Hands-on learning at its purest.
During his most formative years, Mitch spent his days at his dad’s shop on McNichols and Sherwood in Detroit—watching, learning, and getting whisked around in a five-gallon bucket dangling from an I-beam trolley hoist. At the 7 Mile and John R location, behind Haupert & Parsons Supply Co., he’d hang in the back, observing one of the guys fix whatever a customer brought in that day—early lessons in resourcefulness, improvisation, and finding joy in the process.
No matter where he was, he was part of the crew. That inclusion—and the decades of similar experiences, along with his study of design and engineering—shaped his approach to work: make it easy for the next man. It’s a mindset that defines Lookwright’s process: always thinking ahead, solving problems before they happen, and keeping projects moving smoothly from start to finish.
Those years spent around hands-on work, real tools, and everyday problem-solving sparked a deep respect for detail, people, and craftsmanship—whether in the shop or on the screen. That same care and foresight drive every project Lookwright takes on.
